Cookie Policy (SWAN for Wildlife)

Website: swanforwildlife.org
Last updated: 22 February 2026

This Cookie Policy explains how SWAN for Wildlife (“we”, “us”, “our”) uses cookies and similar technologies on swanforwildlife.org (the “Website”).

Cookies are small text files placed on your device when you visit a website. In the UK, cookie use is governed by the Privacy and Electronic Communications Regulations (PECR), and where cookies involve personal data, the UK GDPR also applies.

1) Types of cookies we use

We use the following categories of cookies:

  • Essential cookies (strictly necessary)
    These are required for the Website to function properly and cannot be switched off in our systems. Consent is not required for cookies that are strictly necessary for providing a service you requested.
  • Analytics cookies (Google Analytics)
    These help us understand how visitors use our Website so we can improve it. Analytics cookies are non-essential, so we only use them if you consent.

2) Google Analytics cookies we use

We use Google Analytics 4 (GA4). GA4 uses first-party cookies to distinguish users and help measure how the site is used.

Typical GA4 cookie names we may set (if you consent) include:

CookiePurposeTypical expiry
_gaDistinguishes users for analytics reporting2 years
_ga_<container-id>Persists session state (helps GA4 understand sessions)2 years

3) How we collect consent for analytics cookies

We will only place Google Analytics cookies on your device after you opt in via our cookie banner/settings. This is because PECR requires consent for non-essential cookies, and that consent must meet the UK GDPR standard.

4) How to manage or change your cookie preferences

You can manage cookies in these ways:

  1. Cookie settings on our Website:
    You can change or withdraw your cookie consent at any time using CookieYes.
  2. Your browser controls:
    Most browsers let you block or delete cookies. You can usually find these controls under “Settings”, “Privacy”, or “Cookies”.

If you block cookies, some parts of the Website may not work as intended.

5) “Similar technologies”

PECR also covers similar technologies that store or access information on your device (for example scripts/tags). Our use is limited to essential site operation and (with consent) analytics measurement.

6) Our hosting provider

Our Website is hosted with Fasthosts. Hosting providers may process limited technical data (such as server logs) to deliver and secure the service; this is separate from analytics cookies. (See our Privacy Policy for more on technical logs and security.)

7) Updates to this Cookie Policy

We may update this Cookie Policy from time to time. The latest version will always be published on this page with an updated “Last updated” date.

8) Contact us

If you have any questions about our use of cookies, contact:

SWAN for Wildlife
Email: contact@swanforwildlife.org